Community colleges seem more relevant than ever in today’s economy. With college tuition higher than ever and a competitive job market, the opportunity to tell the Davidson-Davie story to an audience of prospective students, parents, employers, and community members has never been greater.

In January 2021, Davidson County Community College (DCCC) officially became Davidson-Davie Community College to better reflect what had always been true—that the college stands and serves proudly as an institution representing Davidson and Davie counties. M Creative was responsible for the visual identity refresh as well as many of the communication deliverables associated with the rebranding.

We are proud of an ongoing partnership with Davidson-Davie Community College since 2016.

Our work with Davidson-Davie to date has uncovered an unwavering commitment to student success and the knowledge that the college welcomes all students to discover the advantages of preparing for a 21st century career with a two-year degree, certification, or jumpstarting a four-year degree at their Davidson or Davie County campus.

The Future is Here tagline is a rallying cry to students to realize the opportunity they have within themselves, on the Davidson-Davie campuses, and in their own communities for a successful future.

Following the renaming and rebrand, M Creative collaborated with the Davidson-Davie’s internal marketing team to design and develop a cohesive and user-friendly brand standards microsite and template system, allowing the college to easily create internal materials that embraced with their new identity.

The Your Path to the Future campaign was launched in late 2021 in both traditional and digital media environments. The campaign boldly features custom photography of Davidson-Davie students in brand communication.