client: Davidson-Davie Community College
Community colleges seem more relevant than ever in today’s economy. With college tuition higher than ever and a competitive job market, the opportunity to tell the Davidson-Davie story to an audience of prospective students, parents, employers, and community members has never been greater.
In January 2021, Davidson County Community College (DCCC) officially became Davidson-Davie Community College to better reflect what had always been true—that the college stands and serves proudly as an institution representing Davidson and Davie counties. M Creative was responsible for the visual identity refresh as well as many of the communication deliverables associated with the rebranding.
We are proud of an ongoing partnership with Davidson-Davie Community College since 2016.
To include Davidson-Davie Community College as a considered choice for prospective students interested in furthering their education.
primary communications objective
Our work with Davidson-Davie to date has uncovered an unwavering commitment to student success and the knowledge that the college welcomes all students to discover the advantages of preparing for a 21st century career with a two-year degree, certification, or jumpstarting a four-year degree at their Davidson or Davie County campus.
The Future is Here tagline is a rallying cry to students to realize the opportunity they have within themselves, on the Davidson-Davie campuses, and in their own communities for a successful future.
The real strength of Davidson-Davie
is our clear-eyed focus on your future.
You’ll see it all over campus.
The excellence of our educators.
The caring support from our staff.
Our commitment to innovative technologies and teaching styles.
Because your needs and goals are our only priority.
Yes, we know you might have more questions than answers about your future.
That’s why we offer so many different directions to go,
depending on your interest.
It’s okay if you don’t have it all figured out.
Just bring your passion and your life experience
and the determination to give your best.
Be bold with this day.
Start something that’ll go somewhere good.
Davidson-Davie Community College
The future is here.
anthemic language
Following the renaming and rebrand, M Creative collaborated with the Davidson-Davie’s internal marketing team to design and develop a cohesive and user-friendly brand standards microsite and template system, allowing the college to easily create internal materials that embraced with their new identity.
What’s Your Path to the Future?
The Your Path to the Future campaign was launched in late 2021 in both traditional and digital media environments. The campaign boldly features custom photography of Davidson-Davie students in brand communication.
The Future is Working
Career and Technical Education (CTE) and workplace readiness programs helps students gain the skills, technical knowledge and training needed for high demand jobs. We created CTE materials for Davidson-Davie that align with the college’s overall message of future success.
deliverables
Strategic positioning and creative summary, brand redesign, integrated and comprehensive brand materials (admissions brochure, brand templates, style guide microsite), copywriting, digital campaign development and implementation, connected TV, print, out-of-home, and digital media.
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