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As creators of values-driven communication, all of us at M Creative sit with perfect posture, speak in delicate calibrations about all things ethical and good, never chew gum, always cheer respectfully for the opponents of our favorite sports team, and generally behave in a way more dignified than the ordinary public. It’s not easy being the good guys, but we accept the burden in a way tender and fearless.
And if you believe all that, well, bless you. But if you’re ready to call our collective bluff, join us for drinks and laughs at our favorite local pub. You’re probably our kind of gal or guy.
Yes, being values-driven is something we take seriously, but we’re not a deadly serious group around here. In fact, the strength of our creativity is born from balance. No matter the project, we examine and learn from every angle, valuing light and shadow, movement and stillness, Batman and The Joker.
It is this perspective—listening to the heart, mind, soul, and gut—that steers our imaginative and strategic abilities and keeps our approach to every project honest and thorough. At M Creative, our design and language go beyond merely clever, or eye-catching, or aiming at award panels. Our clients—nonprofits and for-profits alike—are engaged in serious agendas, which means they depend on M Creative to do more than simply capture the attention of their constituents and customers. They trust us to communicate with their audiences meaningfully, straightforwardly, emotionally, and in a way that illuminates the fullness of their mission while achieving measurable, success-building results.
So we never pursue a one-dimensional strategy around here, even if it’s one-dimensionally appealing. Our specialty is thinking broadly, deeply, with confident equilibrium. And if this sounds a little too uncomplicated or grand, know this: the process of our work is often messy, muddled, and maddening.
But it’s also personally enriching. Thanks to our relationships with visionary clients, we now know more about mountains and rivers than we ever thought we would; we understand the ever-changing role of technology in healthcare; we follow social and economic trends in education, we’ve learned how imperative effective fundraising is to the success of organizations committed to serving children, the poor, the dying, and other vulnerable populations.
Is this better than becoming familiar with the ingredients and selling strategies of soda pop or blue jeans or SUVs? Well, no. Values-driven shouldn’t mean judgmental, and at M Creative it doesn’t mean ascetic. We happen to like soda pop on occasion, we love our favorite blue jeans, and at least one of us drives an SUV—albeit a small one.
M Creative is “values-driven” because the people who work here are. It’s not a moral stance but rather a philosophical aspiration. We’ve come together to form a business committed to themes that reflect how we want to live our lives—in good health and humor, among good friends, for good cause, and with as much focus as possible on the good work of others.
We are inspired by all of our clients—big and small, cause-driven and product-focused, service-oriented and policy-directed—and we’re always eager to meet new people ready to make a positive difference in the world but struggling with a communications challenge.
Could this be you? If so, we trust you’ll forgive us if we chew gum in our blue jeans while we help you figure it out.